Focus on those who OPT IN

I’ve been thinking a lot lately on where to focus.  In a large transformation effort, there’s more than one area requiring attention:  Teams, Scrum Masters, Middle Management, Leadership, Performance Management, Space, Culture…..  You name it, it probably needs some care and feeding so, where’s a person supposed to spend time?

Initially, my thought was to focus on those people or places that were not far along the change curve.  Then, I realized how much effort and time went into that category.  We talk about empowering people and teams to deliver value.  Why shouldn’t the same apply to learning and change?  If you make training, workshops, blogs, books, coaches and every possible thing imaginable available, people who want to learn and change will avail themselves of those resources and more.

The time we spend “selling”, convincing, cajoling and, yes, begging people to give it a try is wasted.  Those people will either opt in or not.  I’m not saying zero time should be spent on this category.  I AM saying it’s a pull system and, when asked or requested, some time should be spent there.  Spending time pushing it isn’t valuable. As people are ready, they will pull – just like a team and a backlog.

Focusing on those who are opting in makes sense.  Results will happen.  People will be happier.  Formerly opt-out people will notice and they will come.  When they’re ready, you should be too.  Be ready to help, coach, guide and keep the road as clear as possible for their own transformation journey.  The cycle will continue.  It just takes time.

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